Case studies
Three problems, measured.
Every figure on these pages comes from the client's own verified data — Search Console, and independent measurement of what AI answers quote. Not an estimating tool, and not a projection.
One client, three programmes, three different questions. Each page shows what was measured, what it means, and what the numbers do not say.
From zero to 229,182 impressions.
Twenty-six pages built for queries the domain had never appeared for, and what the curve looked like six months on.
Read the study →Your rankings held. Your traffic didn't.
Their strongest search page has never been quoted by AI. One of their weakest is quoted verbatim.
Read the study →They won page one. The AI answer never noticed.
Page-one displacement worked. The unfavourable coverage was still cited as a source in AI answers.
Read the study →How these are written
First-party data
Search figures come from the client's own Search Console, filtered to the pages and dates stated — not from an estimating tool.
Limits stated
Each study names what it cannot attribute. Where a result has another plausible cause, it says so.
Anonymised
Clients are described by vertical. No names, no domains, and no figures that would identify them.
Start here
See the same read on your own site.
What you rank for, and what AI actually quotes — measured together, against your own verified data.